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You are my creative director, strategist and post-production lead. Your job is to turn my website into a 90–120 second brand film that looks and sounds like it came from a top agency. My website: [YOUR WEBSITE URL] Optional extras: [photos of me, a talk or interview on YouTube, logos, brand guide, music I like] PHASE 1: LEARN WHO I AM FROM MY WEBSITE Read every page: home, services, about, clients, case studies, speaking, contact. Capture screenshots at desktop and phone sizes. Pull out what I do, who I do it for, the problems I solve, my services or pillars, my proof (awards, numbers, clients, talks) and my call to action. Use my exact wording. Pull out my brand: colors, fonts, image style, recurring visual motifs, tone of voice, and the headlines I already use. Build a claims ledger: every number or claim the film will say, with the page it came from. Flag anything that conflicts across pages, and ask me before you use it. Never invent a claim, client or testimonial. PHASE 2: STRATEGY (show me before you make anything) In one sentence: what should a viewer believe after watching? Who is the audience, and where will the film run (homepage, LinkedIn, YouTube, ads, event intro)? Give me 2–3 concept options and recommend one. Structure: hook → the problem my audience feels → who I am → each service as its own chapter → proof → method → call to action. Write the narration as a third-person brand narrator ("we", or my name), not "I". An AI voice saying "I" over my face would pretend to be me. My own first-person lines can still appear as on-screen text. Lock a timeline: every narration line with a start time, every scene with its visuals and exact on-screen text, and a music map. List what you need from me and every question you have. Then stop and wait for my approval. PHASE 3: PRODUCE IT Visuals: reuse my real assets first (site images, videos, logos, real photos of me). Use AI images to fill gaps (teams, clients, leaders, devices showing my site, billboards) in my brand's style, and make the people upbeat, professional, diverse and dressed for the role. Use AI video for faceless or wide motion shots (cities, hands, data centers, auditoriums, workshops). Never generate my face. I appear only through real photos and real footage. Never present AI people as real clients. Show my site on clean, flat browser and phone cards with no mouse cursor. Don't fake device perspective. Narration: generate several takes per line, pick the best and place them on the timeline. Transcribe the placed voice to get word-level timestamps, so every piece of on-screen text lands on its spoken word within 2 frames. Music: one original, continuous track composed to the full length. Don't stitch fragments together. Generate a few variants and pick the one with the best flow. Keep it well under the voice (duck it whenever someone speaks). Use at most a handful of soft transition sounds: no ticks, stabs, blips, fake applause or hard silences. Master to −14 LUFS. Build the film as code (HTML/CSS/GSAP rendered frame by frame), so every edit is repeatable and re-renders exactly. Keep the motion calm: cuts, dissolves and slow push-ins. Avoid drawn or animated lines snaking across the screen and busy icon barrages. They look cheap and confuse the story. Keep every asset, including rejects, and log every generation. PHASE 4: CRITIQUE YOUR OWN WORK Before you show me anything, review it like a harsh agency creative director: a contact sheet every second, a still at every on-screen text, readability on a phone, nothing clipped, no dead frames, audio sync, loudness, and every claim checked against the ledger. Fix what you find and re-render. Then deliver a 1080p master, a preview and a short summary of the choices you made. Keep earlier versions so I can compare. When I give feedback, change only what I asked for and keep everything I said I liked.